Project Overview
We worked closely with Rhizr to discover users' needs , evaluate its usability and finally provide recommendations to improve the user experience of the website.

I worked on a team of four and served as the UX Research Lead for this project.

Interaction Map
As part of our systematic approach to use and explore the website, we started the process with analyazing the interactions between different elements and pages of the website. We generated a static representation of the website to make salient all the possible actions, and all the respective error and non-error "states" that those actions can lead to. This interaction map helped us predict where usage problems will occur.

Check out the interaction map

Interviews, Personas and Scenarios
Next, we interviewed people who might potentially use Rhizr to understand what different people with diverse backgrounds, interests and technical proficiencies expect from an online learning platform. We developed a detailed understanding of our target population which enabled us to focus on their needs instead of relying on our personal opinions. Based on these interviews, we developed personas and scenarios of possible usage of Rhizr.

Check out the interview report

Comparative Analysis
We examined Rhizr's competitors to reveal its strengths and weaknesses. We got a better sense of what features and qualities are expected among products in a similar space. The analysis of 6 other products included direct, indirect, partial, parallel and analogous comparators. These examinations yielded important insights that helped set the stage for more detailed evaluations later on in need assessment research.

Check out the comparative analysis report

An important component of our user research was to gain a broad understanding of Rhizr's potential users in order to learn about their needs, attitudes, characteristics, and current practices. We created an online questionnaire and received a total of 91 responses. The survey allowed us to get a broad understanding of frequency, prevelance, and co-occurance of key attitudes, behaviors, and characteristics of our user population.

Check out the surveys report

Heuristic Evaluation
As a team, we discussed how to apply Nielsen's heuristics to content creation in Rhizr. Next each team member completed an independent heuristic evaluation, as recommended by Nielsen. Following the individual HEs, we conducted a debrief session to discuss, aggregate and prioritize our findings. In order to rate the severity of the usability issues, we took into account the personas and scenarios we had developed in earlier stages.

Check out the heuristic evaluation report

Usability Test
We conducted a total of 6 usability testing to discover the usability problems in Rhizr. The participants we gathered ranged from ages 20 and above, and had diverse backgrounds. In addition to a set of tasks for the test, all participants were asked to complete pre and post task questionnaires. We distilled our observations down to a set of key findings and recommended possible solutions or further steps for investigating or solving the problems.

Check out the usability research report